Trump doesnât really want to be president. If he did, heâd nominate candidates to the 404 important but vacant administration jobs and get on with the job of governance. He doesnât seem to want to be commander in chief of the armed forces, either, having outsourced Afghanistan troop-level decisions to Secretary of Defense James Mattis. Donât burden him with foreign policyâwhich so daunts him that heâs postponed an official trip to Britain because (as some report) he fears the inevitable protests that will greet him. Nor is he much interested in upholding the oath he took on Inauguration Day, promising to âpreserve, protect and defend the Constitution of the United States.â He proves this lack of interest every day by ignoring the Constitutionâs foreign emoluments clause.
Instead, Trump lusts for the job of White House communications director, a position that has been open since mid-May, when Michael Dubke resigned. By not replacing Dubke, Trump has telegraphed his preference to be his own communicator-in-chief and amplified that preference by constantly second-guessing Sean Spicer, his hapless press secretary. Trumpâs unhappiness with Spicer has been public knowledge since the opening weeks of his administration, as the president has routinely contradicted him and reportedly bad-mouthed him behind closed doors. In recent weeks, Trump has expressed his dark discontent with Spicer by replacing him with Sarah Huckabee Sanders at the White House daily briefingsâthe way Casey Stengel used to platoon Moose Skowron and Joe Collins at first base.
To control and edit the messages radiating out of the White House is media hound Trumpâs keenest ambition. He wants to conduct himself the way he did during those New York decades when he fed the tabloids items like Skittles from a fun-size bag. For his labors, he became the cityâs most famous developer, and arguably the nationâs. In 2015, when he decided to run for president, he met with the New York Timesâ Maggie Haberman for lunch and offered her the chance to break the story (not believing him, she declined). Trump kept calling her throughout the campaign and well after, as CNNâs Dylan Byers writes, seeming at times to lay siege on her phone in a scheme to win her over. During the presidential campaign, Trump earned a reputation as âleaker-in-chiefâ among his staff for blurting out sensitive information over the phone.
Nobody watches more TV news than Trump.
As the Times noted early in his presidency, Trump immediately drafted himself as his own best messenger. Heâs always loved to lie (I mean, talk) to reporters because he lives for having an attentive audience, and now that heâs president reporters would line up to transcribe his words even if he started reciting a Maytag washer repair manual backward. Heâs given an âafter hoursâ tour of the White House to Time magazine and placed calls directly to reporters to talk about legislation or Susan Riceâs âcrimes.â Heâs met reporters in the Oval Office in hopes of spinning them. Heâs praised his Fox & Friends sycophants and live-tweeted their show. Heâs held forth at a marathon news conference and given windy, disjointed, Maytagian interviews to NBC Newsâ Lester Holt, CBS Newsâ John Dickerson, the Financial Times, Fox Businessâ Maria Bartiromo, The Associated Press and others. He once even fielded a late-night call from the Timesâ Pat Healy just so he could trash actress Meryl Streep.
And most industriously, heâs poured huge gouts of text into Twitter, battling the Russia investigations, ripping former FBI Director James Comey or Qatar, defending the travel ban, opining on the filibuster debate, keypadding out teasers on the climate pact and the existence of White House tapes, promoting the border wall, defending Michael Flynn, and more.
And nobody watches more TV news than Trump. âThis is one of the great inventions of all timeâTiVo,â he told Time as he fast-forwarded through a congressional hearing. Heâs been known to record the morning talk shows so that he can watch them at night. Communications director? Who needs a communications director? The president needs a couple more TiVos.
One way to read the ongoing ballyhoo about Trump wanting to snuff the White House press briefings or move the briefing room out of the White House: Itâs a reflection of the presidentâs notion that he and not they should construct the news. âThe media here is the opposition party,” White House chief strategist Steve Bannon, told the Times in January. This dovetails with Spicerâs move in February to exclude select outlets (CNN, the New York Times, Politico, the Los Angeles Times, BuzzFeed, et al.) from a gaggle. It also harmonizes with Spicerâs bizarre move this week in which he ordered reporters to shutter both their video cameras and their audio recorders.
The press corps, quite naturally, had a collective grand mal over what they saw as Spicerâs attempt to starve the American people of information. But thereâs a substantive difference between throttling newsâexcluding reporters from a gaggleâand forcing them to take shorthand. The first violates the spirit of the First Amendment. The second only inconveniences reporters who arenât fast with a steno pad.
By blinding Baby Donaldâs eyes and stoppering his ears, Spicer might have bought himself a few more minutes as press secretary.
The target of these selective blackouts and hushed mics might not be John and Jane Q. Public but the most vigilant and vociferous press critic in the nation, Donald Trump, who hates reporters in general but craves their approval and demands their subservience. Itâs my theory that Spicerâs intent isnât to keep information from the public (although heâs doing that) by yanking all the plugs but to take away the cameras so that Trump canât observe or listen and then micromanage his wrangling of the press wolverines.
The current White House differs from other White Houses in many ways. When Trumpâs men and women don makeup to go on television to represent the president, theyâre not actually speaking to the public. Theyâre performing for the âaudience of oneâ who lives on the second floor of the White House. This idea was first articulated in August 2016 by CNNâs Brian Stelter, who applied it to Kellyanne Conwayâs slavish defenses of then-candidate Trump. But it helps us understand Spicerâs efforts as attempts to shield himself from Trumpâs critical eyes.
By blinding Baby Donaldâs eyes and stoppering his ears, Spicer might have bought himself a few more minutes as press secretary. But communications directors can be a fickle lot, and there is nobody fickler than our acting communications director.
Jack Shafer is POLITICO‘s senior media writer.